A news outlet is the place where people go to find out what is happening in their world. It can be a newspaper, magazine, radio or television station, website or app.
The media industry is full of people who work tirelessly to inform and educate the public about the world around them. They write stories that shape what people talk about, share and remember. In a time of fake news and polarisation, the right media story has the power to bring people together. That’s why smart PR still bets on earned coverage and takes the time to understand what makes a good news outlet.
Mother Jones covers the politics of today’s America with a clear progressive voice. Their articles don’t skim the surface, and they focus on digging into messy policy issues and calling out powerful figures who do their dirty deeds. They have a large audience and are one of the most well-respected outlets on the web.
While many journalists try to present information in an unbiased way, the public sometimes seeks opinion and analysis on complicated issues that affect different groups differently. This may take the form of op-eds, commentary or blogs.
News agencies prepare hard news stories and feature pieces that can be sold to other organisations for use with little or no modification (e.g. AP, Reuters, dpa and Agence France-Presse). They can be owned by commercial or government organisations, and operate independently or cooperatively.